Post by account_disabled on Mar 6, 2024 20:44:05 GMT 9.5
Optimizing a web page means putting on-page SEO into practice. This activity refers to the optimizations that can be done directly on the pages of a website in order to improve positioning on search engines. On-page SEO consists of 6 steps: Keyword research Optimization of page titles High quality content Content structure Using image tags Site speed Keyword Research, the first stage of on-page SEO The basis of good on-page optimization begins with the search for keywords relevant to the topic of the article (or content), which interest your customers, also digging into why they search for them and how they search for them. Today, this type of search is called the semantic web .
In fact, we must take into account the fact that already in 2013, Google Germany Phone Number introduced the Hummingbird algorithm which focuses on search intent and context rather than on specific keywords. Therefore, interest has shifted from keywords towards search queries expressed in natural language (e.g. "job adverts for IT expert", "white basketball sneakers" etc.) and defined as long tail keywords or keywords long-tailed. In the text The Art of SEO, written by Eric Enge, Stephan Spencer and Jesse C. Sricchiola we read: “From an SEO perspective this means that the precise query used by the user may be less important than the intent behind it . While keyword research remains fundamental, creating pages optimized for specific keywords is less important than creating high-quality content that differentiates itself from others. This is because the contents respond to the need or question behind the query.
Most of your keyword research should be focused on the actual meaning behind a query and why a user searches for those particular terms.” On-page SEO: Keywords and related words in the snippet It is essential to strategically insert keywords (and related terms) into the page starting from the snippet , composed of the metatitle, defined by Google as title link , metadescription and url. These three elements appear in the SERP (Search Engine Result Page) and must be unique, that is, they are not replicated identically for every page of the site. These are the first SEO elements that appear in the SERP, i.e. the page that search engines return as a response to a query. Typically a metatitle has a length of between 60 and 70 characters, including spaces, the main keyword is placed at the beginning of the title and the brand name is placed at the end, as in the example shown here.
In fact, we must take into account the fact that already in 2013, Google Germany Phone Number introduced the Hummingbird algorithm which focuses on search intent and context rather than on specific keywords. Therefore, interest has shifted from keywords towards search queries expressed in natural language (e.g. "job adverts for IT expert", "white basketball sneakers" etc.) and defined as long tail keywords or keywords long-tailed. In the text The Art of SEO, written by Eric Enge, Stephan Spencer and Jesse C. Sricchiola we read: “From an SEO perspective this means that the precise query used by the user may be less important than the intent behind it . While keyword research remains fundamental, creating pages optimized for specific keywords is less important than creating high-quality content that differentiates itself from others. This is because the contents respond to the need or question behind the query.
Most of your keyword research should be focused on the actual meaning behind a query and why a user searches for those particular terms.” On-page SEO: Keywords and related words in the snippet It is essential to strategically insert keywords (and related terms) into the page starting from the snippet , composed of the metatitle, defined by Google as title link , metadescription and url. These three elements appear in the SERP (Search Engine Result Page) and must be unique, that is, they are not replicated identically for every page of the site. These are the first SEO elements that appear in the SERP, i.e. the page that search engines return as a response to a query. Typically a metatitle has a length of between 60 and 70 characters, including spaces, the main keyword is placed at the beginning of the title and the brand name is placed at the end, as in the example shown here.