Post by nelsonelias on Feb 27, 2024 19:15:46 GMT 9.5
A good website, a Google campaign, a landing page, an eye-catching Facebook ad, it's just a matter of time and your contacts will increase. However, maybe it doesn't happen and the traffic to the site doesn't arrive. Why? Let's see it together. Maybe You're Not Offering Useful Content The link does not land on a page with interesting content. To increase traffic to your site, the key is to offer useful content . We have already addressed the topic at this link . If the campaign lands on a page of your site where there is no useful information, your visitor will likely go and look for it from one of your competitors, jeopardizing your opportunity to close the potential customer. Maybe You Have the Wrong Channel Online advertising is not a simple operation with guaranteed results: to get results you need to know where to do it, so as not to waste the funds intended for company marketing. If you choose the wrong channel, you risk not finding people interested in your ads.
If your results are unsatisfactory you should take a step back and reflect on your target or make small investments in multiple channels and evaluate the conversions you obtain, choosing your channel based on these. I'll give you an example: a hairdressing salon, unless it wants to establish itself as a franchise at a national level, can do without Google campaigns. It will probably also be able to do Country Email List without Linkedin, since it does not address its services to professionals (other hairdressers), but to people in the city whose profession is of no importance. In this case, therefore, it will be sufficient to focus on entertainment and visual channels such as Facebook and Instagram to show the results of your work, perhaps with a geolocalized sponsorship. The same goes for large companies: for example, let's take the case of a company that operates in the B2B sector and sells technological tools for dentists.
Probably, in this case, the channels useful for the hairdressing salon are not adequate and it is better to exploit business-focused traffic, such as Linkedin. How to Increase Traffic? Website Advertising The campaign strategy must be studied after an analysis of the product and the objectives you want to achieve. Choosing the right channel is the guarantee that your potential customers' problems are intercepted. However, advertising alone is not enough. Once you have attracted a potential customer with an ad, it is important to make him land on interesting content. Furthermore, in parallel with website advertising it is advisable to take other actions to increase online visibility, which have to do with SEO. Also read this study. Now that you know how to aim at the right target, download the complete online ADV guide. Check if your campaigns meet all these requirements. Click below to get your free copy now.
If your results are unsatisfactory you should take a step back and reflect on your target or make small investments in multiple channels and evaluate the conversions you obtain, choosing your channel based on these. I'll give you an example: a hairdressing salon, unless it wants to establish itself as a franchise at a national level, can do without Google campaigns. It will probably also be able to do Country Email List without Linkedin, since it does not address its services to professionals (other hairdressers), but to people in the city whose profession is of no importance. In this case, therefore, it will be sufficient to focus on entertainment and visual channels such as Facebook and Instagram to show the results of your work, perhaps with a geolocalized sponsorship. The same goes for large companies: for example, let's take the case of a company that operates in the B2B sector and sells technological tools for dentists.
Probably, in this case, the channels useful for the hairdressing salon are not adequate and it is better to exploit business-focused traffic, such as Linkedin. How to Increase Traffic? Website Advertising The campaign strategy must be studied after an analysis of the product and the objectives you want to achieve. Choosing the right channel is the guarantee that your potential customers' problems are intercepted. However, advertising alone is not enough. Once you have attracted a potential customer with an ad, it is important to make him land on interesting content. Furthermore, in parallel with website advertising it is advisable to take other actions to increase online visibility, which have to do with SEO. Also read this study. Now that you know how to aim at the right target, download the complete online ADV guide. Check if your campaigns meet all these requirements. Click below to get your free copy now.