Post by account_disabled on Feb 28, 2024 18:02:46 GMT 9.5
Is emerging on social media with your business increasingly difficult? Nothing strange, most companies have now understood that this channel must be monitored. So every day a lot of content is published, more or less qualitative, which floods users' message boards. Among sponsored posts, corporate material and multimedia content it is difficult to find your space. But there is an approach that always rewards and allows you to both get noticed and solve any problems. We're talking about authenticity! How to create a professional profile on LinkedIn BE TRANSPARENT The concept of authenticity is simple: it's about being genuine. So large photoshop operations on models, dramatic emotional reactions and similar actions are all content that populates social media but lacks authenticity. They are not spontaneous! It's clear that a brand is not a person and there is a limit to how it can seek connection with users.
It is no coincidence that many companies use Nigeria Phone Number influencers to "humanize" their business . How can you be transparent? For example, sharing online the process that led to the creation of a product. A sort of behind-the-scenes that uses a storytelling style approach to make people discover your reality. And therefore you need to put other people at the center, showing who works to make the product or who uses it. PUT HONESTY FIRST No one can hide something that went online. This concept can be applied from an unhappy post that was deleted a few minutes later to a negative customer review that received a curt response. Someone, when you least expect it, will bring up what happened and it will reflect on your brand! But we don't want to be alarmist. Apart from the always valid advice to pay attention to what you post and how you behave online, it is very important to be honest and not hide things .
Imagine you wrote a post with a typo and users start commenting. Or that there was a problem with a customer who is now complaining online. An honest approach includes admitting there was a mix-up, apologizing, or being self-deprecating about a typo that sparked laughter from your followers. Online fires start quickly, so avoid fueling them at all costs by hiding things. DON'T SELL AT ALL COSTS If you use a genuine approach, where you show your employees taking a break or the plants adorning the offices, there isn't always room for the call-to-action. Does this shock you? Yet you can't always try to sell on social media if you want to appear authentic. Examine your editorial plan and evaluate the number of promotional contents you have : try to create a ratio in which those that stimulate the purchase of your products or services are at most a third of the others.
It is no coincidence that many companies use Nigeria Phone Number influencers to "humanize" their business . How can you be transparent? For example, sharing online the process that led to the creation of a product. A sort of behind-the-scenes that uses a storytelling style approach to make people discover your reality. And therefore you need to put other people at the center, showing who works to make the product or who uses it. PUT HONESTY FIRST No one can hide something that went online. This concept can be applied from an unhappy post that was deleted a few minutes later to a negative customer review that received a curt response. Someone, when you least expect it, will bring up what happened and it will reflect on your brand! But we don't want to be alarmist. Apart from the always valid advice to pay attention to what you post and how you behave online, it is very important to be honest and not hide things .
Imagine you wrote a post with a typo and users start commenting. Or that there was a problem with a customer who is now complaining online. An honest approach includes admitting there was a mix-up, apologizing, or being self-deprecating about a typo that sparked laughter from your followers. Online fires start quickly, so avoid fueling them at all costs by hiding things. DON'T SELL AT ALL COSTS If you use a genuine approach, where you show your employees taking a break or the plants adorning the offices, there isn't always room for the call-to-action. Does this shock you? Yet you can't always try to sell on social media if you want to appear authentic. Examine your editorial plan and evaluate the number of promotional contents you have : try to create a ratio in which those that stimulate the purchase of your products or services are at most a third of the others.